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Our Style Philosophy

Image by Pawel Czerwinski

Good Style is About Dressing To Look Like You

A successful outfit has the ability to make us feel good. When we find our style it should make us feel more like ourselves. It’s the opposite of trying to fit in.


We aim to make your style an extension of who you are, your personality and your brand values. Your clothes should help you communicate who you are, better.  They should ensure you are being understood, valued and accurately estimated to yourself and those around you.


More Thought Less Spend ... The Capsule Wardrobe

It’s not necessary to spend lots of money to buy designer pieces to look stylish. It’s also not necessary to own lots of clothes. 


We believe in spending money on buying good quality clothing that coordinates well and can be worn often. 


The beauty of a capsule wardrobe is that a few carefully chosen items will make lots of different outfits. We advocate wearing the clothes that we buy and maximising the wears we get from each piece by wearing them in different ways to achieve different looks for all occasions.


Your Wardrobe As A Tool To Keep You Visible, Modern & Relevant

Your style can be used to express how you feel at every age.

The most important thing is that your style remains true to who you are.  Achieving great personal style becomes even more interesting as we go down the path of life. We can use our clothes to help us remain visible, modern and relevant, both to ourselves and to those around us.

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